Melanie Flood is a Nutritional Therapist and Health Coach who trained at CNM in London, she had been qualified for just over a year when she joined Zest4life . Prior to working as a nutritionist, Melanie was a careers consultant, she worked for a law school and used to organise a lot of employer events. She dealt with lots of HR departments and she is trying to utilise these contacts now to break into the corporate wellness world!
Having said that, a recent corporate contract came through her husband. At the beginning of the year she was running a free sugar-free challenge using the Zest marketing materials that members have access to. She was trying to promote the challenge, and happened to ask her husband whether he could forward details to the wellbeing team within his company - a large, international insurance company. In his team was a lady who is in the organisation's menopause support group; she was interested and sent it on to the right people who then advertised the challenge for Melanie. Listen as she explains the story to Ann Garry.
"My new contact has been great. She took part in the sugar free challenge, and then joined a paid gut transformation programme that I was running. While she was doing that we spoke about doing a paid session for the company’s menopause support group which has about a thousand women in it around the world. I did it via Zoom during women’s health week and had about two hundred people on the call.
As part of my contract with them, I did the talk, provided them with an e-book (again using the Zest resources so it didn’t take me long at all to put together) and ran the sugar-free challenge for the organisation the following week. That was great because I had about 60 people sign up, I had some really lovely feedback from it and she was happy for me to promote other courses that I was running, my 1-2-1 work etc.
It’s been great to have it as a springboard to other paid things that I’m offering. I’m running a happy hormones group programme soon and I will be able to email details to these new people on my mailing list as well. One of my goals this year was to build my mailing list, and everyone that downloaded the e-book or signed up for the sugar-free challenge is now on it. I think I got about 130 new people in May!
I was doing Zest Mentor Antonia Maguire’s Corporate Masterclasses at the same time that this was all happening, so it was really helpful to be able to ask questions and share experiences with other Zest members.
Most recently, as a spin-off from the menopause talk I’m doing another talk with the same company. They have another group called ‘Men as Allies’ which is focused on supporting gender equality within the organisation. Along with a men’s health GP, I’m going to be speaking on the subject of the andropause, and how to support it with nutrition. I’m really looking forward to it, and once again I’ve used resources from Zest. Although I’m not running a programme for men, I’m hoping that I might get some discovery calls for 1-2-1 work off the back of it, and boost my mailing list again!"
We would love to talk to you about Zest4life could support you to achieve the same success as Melanie
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